The effect of personal relationship and consultative task behaviors on buyer perceptions of salesperson trust, expertise, and loyalty

Journal of Marketing Theory and Practice

Volumn 19, Issue 3, 2011, Pages 307-316

  Newell, Stephen J ^a   Belonax Jr , Joseph J ^a   McCardle, Michael W ^a   Plank, Richard E ^b  

^a WESTERN MICHIGAN UNIVERSITY   (United States)

^b FLORIDA POLYTECHNIC UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79960015149     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679190304     Document Type: Article

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