A configurational perspective on key account management

Journal of Marketing

Volumn 66, Issue 2, 2002, Pages 38-60

  Homburg, Christian ^a   Workman Jr , John P ^a   Jensen, Ove ^a  

^a UNIVERSITY OF MANNHEIM   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036004599     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.66.2.38.18471     Document Type: Article

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