Customer solutions in the capital goods industry: Examining the impact of the buying center

Industrial Marketing Management

Volumn 40, Issue 5, 2011, Pages 712-722

  Töllner, Alke ^a   Blut, Markus ^a   Holzmüller, Hartmut H ^a  

^a TU DORTMUND UNIVERSITY   (Germany)

Author keywords

Buying center; Customer solutions; In depth interviews

Indexed keywords

EID: 79960386177     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.06.001     Document Type: Article

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