The selling orientation–customer orientation (soco) scale: Cross-validation of the revised version

Journal of Personal Selling and Sales Management

Volumn 24, Issue 1, 2004, Pages 49-54

  Periatt, Jeffery A ^a   Le May, Stephen A ^a   Chakrabarty, Subhra ^b  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

^b LOUISIANA TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 11044231780     PISSN: 08853134     EISSN: 15577813     Source Type: Journal    
DOI: 10.1080/08853134.2004.10749016     Document Type: Article

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