Delusive perception-antecedents and consequences of salespeople's misperception of customer commitment

Journal of the Academy of Marketing Science

Volumn 42, Issue 2, 2014, Pages 137-153

  Homburg, Christian ^a,b   Bornemann, Torsten ^c   Kretzer, Max ^a  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c UNIVERSITY OF STUTTGART   (Germany)

Author keywords

Customer commitment; Perceptual accuracy; Personal selling; Relationship marketing

Indexed keywords

EID: 84893913675     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-013-0347-4     Document Type: Article

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