메뉴 건너뛰기




Volumn 60, Issue 7, 2007, Pages 765-775

Exploring the influence of sales management practices on the industrial salesperson: A multi-source hierarchical linear modeling approach

Author keywords

Compensation; Hierarchical linear modeling; Role stress; Sales management; Sales organization; Salesperson performance; Territory design; Training

Indexed keywords


EID: 34248566951     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.02.011     Document Type: Article
Times cited : (33)

References (62)
  • 1
    • 0002498105 scopus 로고
    • Perspectives on behavior-based versus outcome-based salesforce control systems
    • [October]
    • Anderson E., and Oliver R.L. Perspectives on behavior-based versus outcome-based salesforce control systems. J Mark 51 (1987) 76-88 [October]
    • (1987) J Mark , vol.51 , pp. 76-88
    • Anderson, E.1    Oliver, R.L.2
  • 2
    • 0000357545 scopus 로고
    • Estimating nonresponse bias in mail surveys
    • Armstrong S.J., and Overton T.S. Estimating nonresponse bias in mail surveys. J Mark Res 14 3 (1977) 396-402
    • (1977) J Mark Res , vol.14 , Issue.3 , pp. 396-402
    • Armstrong, S.J.1    Overton, T.S.2
  • 3
    • 0037089702 scopus 로고    scopus 로고
    • The difficulties of evaluating sales training
    • Attia A., Honeycutt Jr. E.D., and Attia M.M. The difficulties of evaluating sales training. Ind Mark Manage 31 3 (2002) 253-259
    • (2002) Ind Mark Manage , vol.31 , Issue.3 , pp. 253-259
    • Attia, A.1    Honeycutt Jr., E.D.2    Attia, M.M.3
  • 4
    • 0030269167 scopus 로고    scopus 로고
    • Investigating the relationships among sales management control, sales territory design, salesperson performance, and sales organization effectiveness
    • Babakus E., Cravens D.W., Grant K., Ingram T.N., and LaForge R. Investigating the relationships among sales management control, sales territory design, salesperson performance, and sales organization effectiveness. Int J Res Mark 13 4 (1996) 345-363
    • (1996) Int J Res Mark , vol.13 , Issue.4 , pp. 345-363
    • Babakus, E.1    Cravens, D.W.2    Grant, K.3    Ingram, T.N.4    LaForge, R.5
  • 5
    • 0002860894 scopus 로고    scopus 로고
    • Examining the role of organizational variables in the salesperson job satisfaction model
    • [Summer]
    • Babakus E., Cravens D.W., Johnston M., and Moncrief W.C. Examining the role of organizational variables in the salesperson job satisfaction model. J Pers Sell Sales Manage 16 (1996) 33-46 [Summer]
    • (1996) J Pers Sell Sales Manage , vol.16 , pp. 33-46
    • Babakus, E.1    Cravens, D.W.2    Johnston, M.3    Moncrief, W.C.4
  • 6
    • 85009535713 scopus 로고    scopus 로고
    • Examining business strategy, sales management, and salesperson antecedents of sales organization effectiveness
    • [Spring]
    • Baldauf A., Cravens D.W., and Piercy N.F. Examining business strategy, sales management, and salesperson antecedents of sales organization effectiveness. J Pers Sell Sales Manage 21 (2001) 109-122 [Spring]
    • (2001) J Pers Sell Sales Manage , vol.21 , pp. 109-122
    • Baldauf, A.1    Cravens, D.W.2    Piercy, N.F.3
  • 7
    • 85009580371 scopus 로고    scopus 로고
    • Reframing salesforce compensation systems: an agency theory-based performance management perspective
    • [Summer]
    • Bartol K.M. Reframing salesforce compensation systems: an agency theory-based performance management perspective. J Pers Sell Sales Manage 19 (1999) 1-16 [Summer]
    • (1999) J Pers Sell Sales Manage , vol.19 , pp. 1-16
    • Bartol, K.M.1
  • 8
    • 84964116962 scopus 로고
    • A unified model of turnover from organizations
    • Bluedorn A.C. A unified model of turnover from organizations. Human Relat 35 2 (1982) 135-153
    • (1982) Human Relat , vol.35 , Issue.2 , pp. 135-153
    • Bluedorn, A.C.1
  • 9
    • 21144480256 scopus 로고
    • Antecedents and consequences of salesperson job satisfaction: a meta-analysis and assessment of causal effects
    • [February]
    • Brown S.P., and Peterson R.A. Antecedents and consequences of salesperson job satisfaction: a meta-analysis and assessment of causal effects. J Mark Res 30 (1993) 63-77 [February]
    • (1993) J Mark Res , vol.30 , pp. 63-77
    • Brown, S.P.1    Peterson, R.A.2
  • 10
    • 0032329539 scopus 로고    scopus 로고
    • Effects of trait competitiveness and perceived intraorganizational competition on salesperson goal setting and performance
    • [October]
    • Brown S.P., Cron W.L., and Slocum Jr. J.W. Effects of trait competitiveness and perceived intraorganizational competition on salesperson goal setting and performance. J Mark 62 (1998) 88-98 [October]
    • (1998) J Mark , vol.62 , pp. 88-98
    • Brown, S.P.1    Cron, W.L.2    Slocum Jr., J.W.3
  • 12
    • 0040080520 scopus 로고
    • A preface to payment: designing a sales compensation plan
    • Cespedes F.V. A preface to payment: designing a sales compensation plan. Sloan Manage Rev 32 1 (1990) 59-69
    • (1990) Sloan Manage Rev , vol.32 , Issue.1 , pp. 59-69
    • Cespedes, F.V.1
  • 13
    • 0001290218 scopus 로고
    • The relationship of span of control to sales representatives' experienced role conflict and role ambiguity
    • Chonko L.B. The relationship of span of control to sales representatives' experienced role conflict and role ambiguity. Acad Manage J 25 2 (1982) 452-456
    • (1982) Acad Manage J , vol.25 , Issue.2 , pp. 452-456
    • Chonko, L.B.1
  • 14
    • 0038800893 scopus 로고
    • Selling and sales management in action: reward preferences of salespeople
    • [Summer]
    • Chonko L.B., Tanner Jr. J.F., and Weeks WA. Selling and sales management in action: reward preferences of salespeople. J Pers Sell Sales Manage 12 (1992) 67-75 [Summer]
    • (1992) J Pers Sell Sales Manage , vol.12 , pp. 67-75
    • Chonko, L.B.1    Tanner Jr., J.F.2    Weeks, WA.3
  • 15
    • 85017307489 scopus 로고    scopus 로고
    • Training differences between services and good firms: impact on performance, satisfaction and commitment
    • Christiansen T., Evans K.R., Schlacter J.L., and Wolfe W.G. Training differences between services and good firms: impact on performance, satisfaction and commitment. J Prof Serv Mark 15 1 (1996) 47-70
    • (1996) J Prof Serv Mark , vol.15 , Issue.1 , pp. 47-70
    • Christiansen, T.1    Evans, K.R.2    Schlacter, J.L.3    Wolfe, W.G.4
  • 16
    • 0011408125 scopus 로고
    • A structural equation investigation of the pay satisfaction-valence relationship among salespeople
    • [Fall]
    • Churchill Jr. G.A., and Pecotich A. A structural equation investigation of the pay satisfaction-valence relationship among salespeople. J Mark 46 (1982) 114-124 [Fall]
    • (1982) J Mark , vol.46 , pp. 114-124
    • Churchill Jr., G.A.1    Pecotich, A.2
  • 17
    • 0000366750 scopus 로고
    • Organizational climate and job satisfaction in the salesforce
    • [November]
    • Churchill Jr. G.A., Ford N.M., and Walker Jr. O.C. Organizational climate and job satisfaction in the salesforce. J Mark Res 13 (1976) 323-332 [November]
    • (1976) J Mark Res , vol.13 , pp. 323-332
    • Churchill Jr., G.A.1    Ford, N.M.2    Walker Jr., O.C.3
  • 18
    • 0002632758 scopus 로고
    • Personal characteristics and the attractiveness of alternative rewards
    • [April]
    • Churchill Jr. G.A., Ford N.M., and Walker Jr. O.C. Personal characteristics and the attractiveness of alternative rewards. J Bus Res 7 (1979) 25-49 [April]
    • (1979) J Bus Res , vol.7 , pp. 25-49
    • Churchill Jr., G.A.1    Ford, N.M.2    Walker Jr., O.C.3
  • 19
  • 21
    • 38249023531 scopus 로고
    • Psychometric assessment of a reduced version of INDSALES
    • Comer J.M., Machleit K.A., and Lagace R.R. Psychometric assessment of a reduced version of INDSALES. J Bus Res 18 4 (1989) 291-302
    • (1989) J Bus Res , vol.18 , Issue.4 , pp. 291-302
    • Comer, J.M.1    Machleit, K.A.2    Lagace, R.R.3
  • 22
    • 33846290956 scopus 로고
    • Behavior-based and outcome-based control systems
    • Cravens D.W., Ingram T.N., LaForge R.W., and Young C.E. Behavior-based and outcome-based control systems. J Mark 57 4 (1993) 47-59
    • (1993) J Mark , vol.57 , Issue.4 , pp. 47-59
    • Cravens, D.W.1    Ingram, T.N.2    LaForge, R.W.3    Young, C.E.4
  • 23
    • 38149146083 scopus 로고
    • Closeness of supervision and salesperson work outcomes: an alternate perspective
    • Dubinsky A.J., Yammarino F., and Jolson M. Closeness of supervision and salesperson work outcomes: an alternate perspective. J Bus Res 29 3 (1994) 225-237
    • (1994) J Bus Res , vol.29 , Issue.3 , pp. 225-237
    • Dubinsky, A.J.1    Yammarino, F.2    Jolson, M.3
  • 24
    • 0002264502 scopus 로고
    • Sales force effectiveness research reveals new insights and reward-penalty patterns in sales force training
    • El-Ansary A.I. Sales force effectiveness research reveals new insights and reward-penalty patterns in sales force training. J Pers Sell Sales Manage 13 2 (1993) 83-90
    • (1993) J Pers Sell Sales Manage , vol.13 , Issue.2 , pp. 83-90
    • El-Ansary, A.I.1
  • 25
    • 23044526278 scopus 로고    scopus 로고
    • Improving salesforce performance: a meta-analytic investigation of the effectiveness and utility of personnel selection procedures and training interventions
    • Farrell S., and Hakstian A.R. Improving salesforce performance: a meta-analytic investigation of the effectiveness and utility of personnel selection procedures and training interventions. Psychol Mark 18 3 (2001) 281-316
    • (2001) Psychol Mark , vol.18 , Issue.3 , pp. 281-316
    • Farrell, S.1    Hakstian, A.R.2
  • 26
    • 85009606077 scopus 로고    scopus 로고
    • The influence of career stage on job attitudes: toward a contingency perspective
    • Flaherty K.E., and Pappas J.M. The influence of career stage on job attitudes: toward a contingency perspective. J Pers Sell Sales Manage 22 3 (2002) 135-144
    • (2002) J Pers Sell Sales Manage , vol.22 , Issue.3 , pp. 135-144
    • Flaherty, K.E.1    Pappas, J.M.2
  • 27
    • 0000274056 scopus 로고
    • Differences in the attractiveness of alternative rewards among industrial salespeople: additional evidence
    • Ford N.M., Churchill Jr. G.A., and Walker Jr. O.C. Differences in the attractiveness of alternative rewards among industrial salespeople: additional evidence. J Bus Res 13 2 (1985) 123-138
    • (1985) J Bus Res , vol.13 , Issue.2 , pp. 123-138
    • Ford, N.M.1    Churchill Jr., G.A.2    Walker Jr., O.C.3
  • 28
    • 34248507236 scopus 로고    scopus 로고
    • Sales effectiveness in world-class organizations: identifying sales force and sales management capabilities
    • Forum Corporation. Sales effectiveness in world-class organizations: identifying sales force and sales management capabilities. Mark Res Rep (1998)
    • (1998) Mark Res Rep
    • Forum Corporation1
  • 29
    • 0001615403 scopus 로고
    • Hypothesized interdependence, assumed independence
    • Glick W.H., and Roberts K.H. Hypothesized interdependence, assumed independence. Acad Manage Rev 9 4 (1984) 722-735
    • (1984) Acad Manage Rev , vol.9 , Issue.4 , pp. 722-735
    • Glick, W.H.1    Roberts, K.H.2
  • 30
    • 23044528243 scopus 로고    scopus 로고
    • The role of satisfaction with territory design on the motivation, attitudes and work outcomes of salespeople
    • Grant K., Cravens D.W., Low G.S., and Moncrief W.C. The role of satisfaction with territory design on the motivation, attitudes and work outcomes of salespeople. J Acad Mark Sci 29 2 (2001) 165-178
    • (2001) J Acad Mark Sci , vol.29 , Issue.2 , pp. 165-178
    • Grant, K.1    Cravens, D.W.2    Low, G.S.3    Moncrief, W.C.4
  • 32
    • 0000385175 scopus 로고    scopus 로고
    • The application of hierarchical linear modeling to organizational research
    • Klein K.J., and Kozlowski S.W. (Eds), Jossey-Bass, San Francisco
    • Hofmann D.A., Griffin M.A., and Gavin M.B. The application of hierarchical linear modeling to organizational research. In: Klein K.J., and Kozlowski S.W. (Eds). Multilevel theory, research, and methods in organizations (2000), Jossey-Bass, San Francisco 467-511
    • (2000) Multilevel theory, research, and methods in organizations , pp. 467-511
    • Hofmann, D.A.1    Griffin, M.A.2    Gavin, M.B.3
  • 33
    • 0141954779 scopus 로고    scopus 로고
    • Lawrence Erlbaum, Mahwah, NJ
    • Hox J. Multilevel analysis (2002), Lawrence Erlbaum, Mahwah, NJ
    • (2002) Multilevel analysis
    • Hox, J.1
  • 35
    • 4644322844 scopus 로고    scopus 로고
    • Managerial perceptions of sales training and performance
    • Jantan A.M., Honeycutt E.D., Thelen S.T., and Attia A.M. Managerial perceptions of sales training and performance. Ind Mark Manage 33 7 (2004) 667-673
    • (2004) Ind Mark Manage , vol.33 , Issue.7 , pp. 667-673
    • Jantan, A.M.1    Honeycutt, E.D.2    Thelen, S.T.3    Attia, A.M.4
  • 36
    • 0031287762 scopus 로고    scopus 로고
    • Finite-mixture structural equation models for response-based segmentation and unobserved heterogeneity
    • Jedidi K., Jagpal H.S., and DeSarbo W.S. Finite-mixture structural equation models for response-based segmentation and unobserved heterogeneity. Mark Sci 16 1 (1997) 39-59
    • (1997) Mark Sci , vol.16 , Issue.1 , pp. 39-59
    • Jedidi, K.1    Jagpal, H.S.2    DeSarbo, W.S.3
  • 38
    • 0001912271 scopus 로고
    • Effects of supervisory behavior: the role of individual differences among salespeople
    • [October]
    • Kohli A.K. Effects of supervisory behavior: the role of individual differences among salespeople. J Mark 53 (1989) 40-50 [October]
    • (1989) J Mark , vol.53 , pp. 40-50
    • Kohli, A.K.1
  • 39
    • 85009636848 scopus 로고    scopus 로고
    • Investigating interrelationships among sales training evaluation models
    • [Fall]
    • Leach M.P., and Liu A.H. Investigating interrelationships among sales training evaluation models. J Pers Sell Sales Manage 23 (2003) 327-339 [Fall]
    • (2003) J Pers Sell Sales Manage , vol.23 , pp. 327-339
    • Leach, M.P.1    Liu, A.H.2
  • 40
    • 85009563281 scopus 로고    scopus 로고
    • Research priorities in sales strategy and performance
    • [Spring]
    • Leigh T.W., and Marshall G.W. Research priorities in sales strategy and performance. J Pers Sell Sales Manage 21 (2001) 89-93 [Spring]
    • (2001) J Pers Sell Sales Manage , vol.21 , pp. 89-93
    • Leigh, T.W.1    Marshall, G.W.2
  • 41
    • 0032378420 scopus 로고    scopus 로고
    • Some possible antecedents and consequences of in-role and extra-role salesperson performance
    • [July]
    • MacKenzie S.B., Podsakoff P.M., and Ahearne M. Some possible antecedents and consequences of in-role and extra-role salesperson performance. J Mark 62 (1998) 87-98 [July]
    • (1998) J Mark , vol.62 , pp. 87-98
    • MacKenzie, S.B.1    Podsakoff, P.M.2    Ahearne, M.3
  • 43
    • 0006322817 scopus 로고
    • Salesperson failure: definition, determinants, and outcomes
    • [Winter]
    • Morris M.H., LaForge R.W., and Allen J.A. Salesperson failure: definition, determinants, and outcomes. J Pers Sell Sales Manage 14 (1994) 1-15 [Winter]
    • (1994) J Pers Sell Sales Manage , vol.14 , pp. 1-15
    • Morris, M.H.1    LaForge, R.W.2    Allen, J.A.3
  • 44
    • 33845715263 scopus 로고
    • The measurement of organizational commitment
    • [April]
    • Mowday R.T., Steers R.M., and Porter L.W. The measurement of organizational commitment. J Vocat Behav 14 (1979) 224-247 [April]
    • (1979) J Vocat Behav , vol.14 , pp. 224-247
    • Mowday, R.T.1    Steers, R.M.2    Porter, L.W.3
  • 45
    • 33846155839 scopus 로고
    • An empirical test of the consequences of behavior- and outcome-based sales control systems
    • [October]
    • Oliver L.R., and Anderson E. An empirical test of the consequences of behavior- and outcome-based sales control systems. J Mark 58 (1994) 53-67 [October]
    • (1994) J Mark , vol.58 , pp. 53-67
    • Oliver, L.R.1    Anderson, E.2
  • 46
    • 4644339073 scopus 로고    scopus 로고
    • An exploratory model and initial test of the influence of firm-level consulting oriented sales force programs on sales force performance
    • Pelham A.M. An exploratory model and initial test of the influence of firm-level consulting oriented sales force programs on sales force performance. J Pers Sell Sales Manage 22 2 (2002) 97-110
    • (2002) J Pers Sell Sales Manage , vol.22 , Issue.2 , pp. 97-110
    • Pelham, A.M.1
  • 47
    • 0141505135 scopus 로고    scopus 로고
    • Salesforce performance and behavior-based management processes in business-to-business sales organizations
    • Piercy N.F., Cravens D.W., and Morgan N.A. Salesforce performance and behavior-based management processes in business-to-business sales organizations. Eur J Mark 32 1/2 (1998) 79-100
    • (1998) Eur J Mark , vol.32 , Issue.1-2 , pp. 79-100
    • Piercy, N.F.1    Cravens, D.W.2    Morgan, N.A.3
  • 48
    • 3242886620 scopus 로고    scopus 로고
    • Examining the effectiveness of sales management control practices in developing countries
    • Piercy N.F., Low G.S., and Cravens D.W. Examining the effectiveness of sales management control practices in developing countries. J World Bus 39 3 (2004) 255-267
    • (2004) J World Bus , vol.39 , Issue.3 , pp. 255-267
    • Piercy, N.F.1    Low, G.S.2    Cravens, D.W.3
  • 49
    • 0141907688 scopus 로고    scopus 로고
    • Common method biases in behavioral research: a critical review of the literature and recommended remedies
    • [October]
    • Podsakoff P.M., MacKenzie S.B., Lee J.Y., and Podsakoff NP. Common method biases in behavioral research: a critical review of the literature and recommended remedies. J Appl Psychol 88 (2003) 879-903 [October]
    • (2003) J Appl Psychol , vol.88 , pp. 879-903
    • Podsakoff, P.M.1    MacKenzie, S.B.2    Lee, J.Y.3    Podsakoff, NP.4
  • 50
    • 0000846972 scopus 로고
    • Role conflict and ambiguity in complex organizations
    • Rizzo J.R., House R.J., and Lirtzman S.I. Role conflict and ambiguity in complex organizations. Adm Sci Q 15 2 (1970) 150-163
    • (1970) Adm Sci Q , vol.15 , Issue.2 , pp. 150-163
    • Rizzo, J.R.1    House, R.J.2    Lirtzman, S.I.3
  • 51
    • 22144456853 scopus 로고    scopus 로고
    • The effects of sales training on sales force activity
    • Román S., Ruiz J., and Munuera S. The effects of sales training on sales force activity. Eur J Mark 36 11/12 (2002) 1344-1367
    • (2002) Eur J Mark , vol.36 , Issue.11-12 , pp. 1344-1367
    • Román, S.1    Ruiz, J.2    Munuera, S.3
  • 53
    • 34248522846 scopus 로고    scopus 로고
    • Leadership behaviors in sales managers: a levels analysis
    • Shoemaker M.E. Leadership behaviors in sales managers: a levels analysis. J Mark Theory Pract 11 2 (2003) 17-29
    • (2003) J Mark Theory Pract , vol.11 , Issue.2 , pp. 17-29
    • Shoemaker, M.E.1
  • 54
    • 0030486253 scopus 로고    scopus 로고
    • Do organizational practices matter in role stress processes? A study of direct and moderating effects for marketing-oriented boundary spanners
    • [July]
    • Singh J., Verbeke W., and Rhoads G.K. Do organizational practices matter in role stress processes? A study of direct and moderating effects for marketing-oriented boundary spanners. J Mark 60 (1996) 69-86 [July]
    • (1996) J Mark , vol.60 , pp. 69-86
    • Singh, J.1    Verbeke, W.2    Rhoads, G.K.3
  • 55
    • 0242380045 scopus 로고
    • Financial incentives for salesmen
    • Smyth R.C. Financial incentives for salesmen. Harvard Bus Rev 46 1 (1968) 109-117
    • (1968) Harvard Bus Rev , vol.46 , Issue.1 , pp. 109-117
    • Smyth, R.C.1
  • 56
    • 17844381548 scopus 로고    scopus 로고
    • The effects of environmental dynamism and heterogeneity on salespeople's role perceptions, performance and job satisfaction
    • Sohi R.S. The effects of environmental dynamism and heterogeneity on salespeople's role perceptions, performance and job satisfaction. Eur J Mark 30 7 (1996) 49-67
    • (1996) Eur J Mark , vol.30 , Issue.7 , pp. 49-67
    • Sohi, R.S.1
  • 57
    • 23044530016 scopus 로고    scopus 로고
    • Guidelines for conducting research and publishing in marketing: from conceptualization through the review process
    • Summers J.O. Guidelines for conducting research and publishing in marketing: from conceptualization through the review process. J Acad Mark Sci 29 4 (2001) 405-415
    • (2001) J Acad Mark Sci , vol.29 , Issue.4 , pp. 405-415
    • Summers, J.O.1
  • 58
    • 0011511716 scopus 로고
    • Adaptive selling and organizational characteristics: suggestions for future research
    • [Winter]
    • Vink J., and Verbeke W. Adaptive selling and organizational characteristics: suggestions for future research. J Pers Sell Sales Manage 13 (1993) 15-24 [Winter]
    • (1993) J Pers Sell Sales Manage , vol.13 , pp. 15-24
    • Vink, J.1    Verbeke, W.2
  • 59
    • 0000182481 scopus 로고
    • Motivation and performance in industrial selling: present knowledge and needed research
    • Walker O.C., Churchill Jr. G.A., and Ford N.M. Motivation and performance in industrial selling: present knowledge and needed research. J Mark Res 14 2 (1977) 156-168
    • (1977) J Mark Res , vol.14 , Issue.2 , pp. 156-168
    • Walker, O.C.1    Churchill Jr., G.A.2    Ford, N.M.3
  • 60
    • 0003102599 scopus 로고
    • Where do we go from here? Selected conceptual and empirical issues concerning the motivation and performance of the industrial sales force
    • Albaum G., and Churchill G.A. (Eds), University of Oregon Press, Eugene, OR
    • Walker O.C., Churchill Jr. G.A., and Ford N.M. Where do we go from here? Selected conceptual and empirical issues concerning the motivation and performance of the industrial sales force. In: Albaum G., and Churchill G.A. (Eds). Critical issues in sales management: state-of-the-art and future research needs (1979), University of Oregon Press, Eugene, OR
    • (1979) Critical issues in sales management: state-of-the-art and future research needs
    • Walker, O.C.1    Churchill Jr., G.A.2    Ford, N.M.3
  • 61
    • 85009548590 scopus 로고    scopus 로고
    • Models of leadership for sales management
    • [Spring]
    • Yammarino F.J. Models of leadership for sales management. J Pers Sell Sales Manage 17 (1997) 43-56 [Spring]
    • (1997) J Pers Sell Sales Manage , vol.17 , pp. 43-56
    • Yammarino, F.J.1
  • 62
    • 85009545163 scopus 로고    scopus 로고
    • Sales territory alignment: an overlooked productivity tool
    • [Summer]
    • Zoltners A.A., and Lorimer S.E. Sales territory alignment: an overlooked productivity tool. J Pers Sell Sales Manage 20 (2000) 139-150 [Summer]
    • (2000) J Pers Sell Sales Manage , vol.20 , pp. 139-150
    • Zoltners, A.A.1    Lorimer, S.E.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.