Relationship outcomes of perceived ethical sales behavior: The customer's perspective

Journal of Business Research

Volumn 58, Issue 4, 2005, Pages 439-445

  Román, Sergio ^a   Ruiz, Salvador ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

Customer attitude; Ethics; Relationship outcomes; Salesperson customer interaction

Indexed keywords

EID: 11244306756     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2003.07.002     Document Type: Article

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