The formation of buyer's trust of the seller in an initial sales encounter

Journal of Marketing Theory and Practice

Volumn 16, Issue 1, 2008, Pages 27-39

  Wood, John Andy ^a   Boles, James S ^b   Babin, Barry J ^c  

^a WEST VIRGINIA UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

^c LOUISIANA TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 40049100039     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679160102     Document Type: Article

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