Salesperson adaptive selling behavior and customer orientation: A meta-analysis

Journal of Marketing Research

Volumn 43, Issue 4, 2006, Pages 693-702

  Franke, George R ^a   Park, Jeong Eun ^b  

^a University or Alabama   (United States)

^b UNIVERSITY OF NEW HAMPSHIRE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33751557315     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.4.693     Document Type: Article

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