Toward extending the compromise effect to complex buying contexts

Journal of Marketing Research

Volumn 41, Issue 3, 2004, Pages 258-261

  Dhar, Ravi ^a,b   Menon, Anil ^c   Maach, Bryan ^c  

^a Department of Marketing ^*  (United States)

^b YALE SCHOOL OF MANAGEMENT   (United States)

^c IBM   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4344610568     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.3.258.35996     Document Type: Article

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