Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty

Journal of Marketing Research

Volumn 44, Issue 2, 2007, Pages 185-199

  Palmatier, Robert W ^a   Scheer, Lisa K ^b   Steenkamp, Jan Benedict E M ^c,d  

^a UNIVERSITY OF CINCINNATI   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

^c Department of Marketing ^*  (United States)

^d UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34250164584     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.2.185     Document Type: Article

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