The Underlying Vulnerabilities in Key Account Management Strategies

European Management Journal

Volumn 24, Issue 2-3, 2006, Pages 151-162

  Piercy, Nigel ^a   Lane, Nikala ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Business to business customers; Buyer seller interactions; Buyer seller relations; Key account management; Strategic account management

Indexed keywords

EID: 33744918314     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2006.03.005     Document Type: Article

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