Shiny happy people buying: the role of emotions on personalized e-shopping

Electronic Markets

Volumn 24, Issue 3, 2014, Pages 193-206

  Pappas, Ilias O ^a   Kourouthanassis, Panos E ^a   Giannakos, Michail N ^b   Chrissikopoulos, Vassilios ^a  

^a Ionian University   (Greece)

^b NORWEGIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Norway)

Author keywords

Emotions; Online shopping; Personalization; Purchase behavior

Indexed keywords

EID: 84895917087     PISSN: 10196781     EISSN: 14228890     Source Type: Journal    
DOI: 10.1007/s12525-014-0153-y     Document Type: Article

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