Exploring the continuance intentions of consumers for B2C online shopping: Perspectives of fairness and trust

Online Information Review

Volumn 36, Issue 1, 2012, Pages 104-125

  Chen, Yen Ting ^a   Chou, Tsung Yu ^a  

^a NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

B2C; Continuance intentions; Customer satisfaction; Fairness; Modelling; Online operations; Satisfaction; Shopping; Trust

Indexed keywords

B2C; CONTINUANCE INTENTIONS; FAIRNESS; MODELLING; ONLINE OPERATIONS; SATISFACTION; SHOPPING; TRUST;

ELECTRONIC COMMERCE;

CUSTOMER SATISFACTION;

EID: 84863238635     PISSN: 14684527     EISSN: None     Source Type: Journal    
DOI: 10.1108/14684521211209572     Document Type: Article

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