Approach and Avoidance Motivation: Investigating Hedonic Consumption in a Retail Setting

Journal of Retailing

Volumn 88, Issue 3, 2012, Pages 399-411

  Arnold, Mark J ^a   Reynolds, Kristy E ^b  

^a SAINT LOUIS UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

Approach and avoidance motivation; Hedonic consumption; Shopping behavior

Indexed keywords

EID: 84865427720     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.12.004     Document Type: Article

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