Online service personalization for apparel shopping

Journal of Retailing and Consumer Services

Volumn 16, Issue 2, 2009, Pages 83-91

  Lee, Eun Jung ^a   Park, Jung Kun ^b  

^a KENT STATE UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Customer loyalty; Experience good; Online apparel retailing; Online service personalization; Purchase intention; Theory of Reasoned Action

Indexed keywords

E-COMMERCE; ECONOMIC THEORY; EMPIRICAL ANALYSIS; RETAILING; SERVICE PROVISION; SHOPPING ACTIVITY; THEORETICAL STUDY;

EID: 60549094401     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2008.10.003     Document Type: Article

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