Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers

European Journal of Marketing

Volumn 44, Issue 6, 2010, Pages 874-904

  Ha, Hong Youl ^a   Muthaly, Siva K ^b   Akamavi, Raphaël K ^c  

^a Kangwon National University   (South Korea)

^b SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

^c UNIVERSITY OF HULL   (United Kingdom)

Author keywords

Consumer behaviour; Internet marketing; Internet shopping; Korea; Purchasing techniques; United Kingdom

Indexed keywords

EID: 77952725664     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011032757     Document Type: Article

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