What is personalization? A conceptual framework

European Journal of Marketing

Volumn 41, Issue 5-6, 2007, Pages 409-418

  Vesanen, Jari ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Customization; Direct marketing

Indexed keywords

EID: 34249676778     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710737534     Document Type: Review

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