The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences

Interacting with Computers

Volumn 22, Issue 5, 2010, Pages 344-352

  O'Brien, Heather Lynn ^a  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

e Commerce; Engagement; Motivation; User experience

Indexed keywords

ELECTRONIC COMMERCE; LINEAR REGRESSION; MOTIVATION;

ENGAGEMENT; MULTIPLE LINEAR REGRESSIONS; ONLINE SHOPPING; PERCEIVED USABILITY; SHOPPING MOTIVATIONS; USER ENGAGEMENT; UTILITARIAN MOTIVATIONS;

USER EXPERIENCE;

EID: 77955416136     PISSN: 09535438     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.intcom.2010.04.001     Document Type: Article

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