The personalization privacy paradox: An empirical evaluation of information transparency and the willingness to be profiled online for personalization

MIS Quarterly: Management Information Systems

Volumn 30, Issue 1, 2006, Pages 13-28

  Awad, Naveen Farag ^a   Krishnan, M S ^b  

^a WAYNE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Business value of information systems; Consumer privacy; Empirical studies of information systems; Information transparency; Online experience; Online information sharing; Online personalization; Online privacy; Web site features

Indexed keywords

INVESTMENTS; MANAGEMENT INFORMATION SYSTEMS; ONLINE SYSTEMS; SECURITY OF DATA; WEBSITES;

CONSUMER PRIVACY; INFORMATION TRANSPARENCY; ONLINE INFORMATION SHARING; ONLINE PERSONALIZATION; ONLINE PRIVACY; WEB SITE FEATURES;

DATA PRIVACY;

EID: 33750687395     PISSN: 02767783     EISSN: None     Source Type: Journal    
DOI: 10.2307/25148715     Document Type: Article

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