The effects of location personalization on individuals' intention to use mobile services

Decision Support Systems

Volumn 53, Issue 4, 2012, Pages 802-812

  Ho, Shuk Ying ^a  

^a AUSTRALIAN NATIONAL UNIVERSITY   (Australia)

Author keywords

Location personalization; Mobile commerce; Mobile personalization; Short message services

Indexed keywords

BUSINESS-TO-CONSUMER; EMPIRICAL EVIDENCE; EXTRINSIC MOTIVATION; LOCATION ACCURACY; LOCATION BASED; LOCATION PRECISION; MOBILE COMMERCE; MOBILE SERVICE; MOBILE TECHNOLOGY; PERSONALIZATIONS; PERSONALIZED SERVICE; SHORT MESSAGE SERVICES; USERS' INTERESTS;

GROUP THEORY; INDUSTRY; MOTIVATION;

LOCATION BASED SERVICES;

EID: 84865491927     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2012.05.012     Document Type: Conference Paper

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