How to design personalization in a context of customer retention: Who personalizes what and to what extent?

Electronic Commerce Research and Applications

Volumn 11, Issue 2, 2012, Pages 101-116

  Kwon, Kwiseok ^a   Kim, Cookhwan ^a  

^a Seoul National University   (South Korea)

Author keywords

Behavioral research; Customer loyalty; Customer retention; Customer satisfaction; Customization; E service; Experimental methods; Personalization

Indexed keywords

CUSTOMER LOYALTY; CUSTOMER RETENTION; CUSTOMIZATION; E-SERVICES; EXPERIMENTAL METHODS; PERSONALIZATIONS;

BEHAVIORAL RESEARCH; DESIGN; REGRESSION ANALYSIS; SALES;

CUSTOMER SATISFACTION;

EID: 84859780210     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2011.05.002     Document Type: Article

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