Enhancing online performance through website content and personalization

Journal of Computer Information Systems

Volumn 52, Issue 1, 2011, Pages 3-13

  Thongpapanl, Narongsak ^a   Ashraf, Abdul Rehman ^a  

^a BROCK UNIVERSITY   (Canada)

Author keywords

Customer satisfaction; E commerce; Information content; Online sales performance; Personalization; Purchase intention; Website features

Indexed keywords

EID: 80855140808     PISSN: 08874417     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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