How to best characterize the personalization construct for e-services

Expert Systems with Applications

Volumn 37, Issue 3, 2010, Pages 2232-2240

  Kwon, Kwiseok ^a   Cho, Jinhyung ^b   Park, Yongtae ^a  

^a Seoul National University   (South Korea)

^b Dongyang Mirae University   (South Korea)

Author keywords

Customer loyalty; Customer retention; Customer satisfaction; e Service; Personalization; Personalization strategy

Indexed keywords

CUSTOMER LOYALTY; CUSTOMER RETENTION; E-SERVICE; PERSONALIZATION; PERSONALIZATION STRATEGY;

SALES;

CUSTOMER SATISFACTION;

EID: 70449520072     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2009.07.050     Document Type: Article

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