Emotions in consumer behavior: A hierarchical approach

Journal of Business Research

Volumn 58, Issue 10, 2005, Pages 1437-1445

  Laros, Fleur J M ^a   Steenkamp, Jan Benedict E M ^a  

^a TILBURG UNIVERSITY   (Netherlands)

Author keywords

Basic emotions; Consumer emotions; Hierarchy of emotions; Positive and negative affect; Specific emotions

Indexed keywords

EID: 23944439128     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2003.09.013     Document Type: Article

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