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Volumn 36, Issue 1, 2012, Pages 157-178

Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology

Author keywords

Consumer; Habit; Hedonic motivation; Mobile Internet; Price value; Technology adoption; Unified theory of acceptance and use of technology (UTAUT UTAUT2)

Indexed keywords

MOTIVATION; SURVEYS;

EID: 84859868870     PISSN: 02767783     EISSN: 21629730     Source Type: Journal    
DOI: 10.2307/41410412     Document Type: Article
Times cited : (8625)

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