Culture, product type, and price influences on consumer purchase intention to buy personalized products online

Journal of Business Research

Volumn 61, Issue 1, 2008, Pages 31-39

  Moon, Junyean ^a   Chadee, Doren ^b   Tikoo, Surinder ^c  

^a Hanyang University   (South Korea)

^b UNIVERSITY OF AUCKLAND   (New Zealand)

^c STATE UNIVERSITY OF NEW YORK   (United States)

Author keywords

Consumer purchase intention; Online marketers; Personalized products; Price premiums

Indexed keywords

EID: 35848967604     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.05.012     Document Type: Article

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