The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

Decision Support Systems

Volumn 51, Issue 1, 2011, Pages 42-52

  Xu, Heng ^a   Luo, Xin ^b   Carroll, John M ^a   Rosson, Mary Beth ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NEW MEXICO   (United States)

Author keywords

Covert personalization; Location aware marketing (LAM); Overt personalization; Personalization privacy paradox; Privacy decision making

Indexed keywords

DECISION MAKING PROCESS; EXPERIMENTAL STUDIES; EXPLORATORY STUDIES; INHIBITING FACTORS; LOCATION-AWARE; MOBILE CUSTOMER; PERSONAL CHARACTERISTICS; PERSONALIZATION SYSTEMS; PERSONALIZATIONS; PRIVACY CONCERNS; PRIVACY DECISION MAKING;

CALCULATIONS; MARKETING;

DECISION MAKING;

EID: 79951511038     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2010.11.017     Document Type: Article

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