Personalizing services encounters the role of service provider actions in developing customer trust

Services Marketing Quarterly

Volumn 25, Issue 4, 2004, Pages 33-51

  Ligas, Mark ^a  

^a FAIRFIELD UNIVERSITY   (United States)

Author keywords

Customer trust; Encounters; Service providers; Services; Services relationships

Indexed keywords

EID: 85006423046     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v25n04_03     Document Type: Article

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