The effects of personalization and familiarity on trust and adoption of recommendation agents

MIS Quarterly: Management Information Systems

Volumn 30, Issue 4, 2006, Pages 941-960

  Komiak, Sherrie Y X ^a   Benbasat, Izak ^b  

^a MEMORIAL UNIVERSITY OF NEWFOUNDLAND   (Canada)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Adoption; Cognitive trust; Delegation; Electronic commerce; Emotional trust; Familiarity; Personalization; Recommendation agent; Trust

Indexed keywords

CUSTOMER SATISFACTION; DECISION MAKING; ELECTRONIC COMMERCE; WORLD WIDE WEB;

COGNITIVE TRUST; CUSTOMERS; EMOTIONAL TRUST; PERSONALIZATION; RECOMMENDATION AGENTS;

INTELLIGENT AGENTS;

EID: 33846006255     PISSN: 02767783     EISSN: None     Source Type: Journal    
DOI: 10.2307/25148760     Document Type: Article

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