Affect and cognition as predictors of behavioral intentions towards services

International Marketing Review

Volumn 26, Issue 6, 2009, Pages 580-600

  Smith, Anne ^a   Reynolds, Nina ^b  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Africa; Behaviour; China; Cognition; Cross cultural studies; England

Indexed keywords

EID: 71849107547     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330911001305     Document Type: Article

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