Consumer multiculturation: consequences of multi-cultural identification for brand knowledge

Consumption Markets and Culture

Volumn 17, Issue 3, 2014, Pages 231-253

  Kipnis, Eva ^a   Broderick, Amanda J ^b   Demangeot, Catherine ^c  

^a Department of Economics Finance and Accounting   (United Kingdom)

^b UNIVERSITY OF SALFORD   (United Kingdom)

^c UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

consumer brand knowledge; cultural diversity and consumption; multi cultural identities

Indexed keywords

EID: 84893950624     PISSN: 10253866     EISSN: 1477223X     Source Type: Journal    
DOI: 10.1080/10253866.2013.778199     Document Type: Article

References (100)

1. Alden, Dana L., Jan-Benedict E. M. Steenkamp, and Rajeev Batra (1999). " Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture." Journal of Marketing, 63 (1): 75-87.
2. Alden, Dana L., Jan-Benedict E. M. Steenkamp, and Rajeev Batra (2006). " Consumer Attitudes Toward Marketplace Globalization: Structure, Antecedents and Consequences." International Journal of Research in Marketing, 23 (3): 227-239.
3. Appadurai, Arjun (1996). Modernity at Large: Cultural Dimensions of Globalization, Minneapolis: Minnesota University of Minnesota Press.
4. Arnett, Jeffrey J. 2002. "The Psychology of Globalization." American Psychologist 57 (10): 774-783.
5. Arzubiaga, Angela E., Alfredo J. Artiles, Kathleen A. and Nancy Harris-Murri. 2008. "Beyond Research on Cultural Minorities: Challenges and Implications of Research as Situated Cultural Practice." Exceptional Children 74 (3): 309-327.
6. Askegaard, Soren (2006). " Brands as Global Ideoscape." In Brand Culture, edited by Jonathan E. Schroeder and Miriam Salzer-Mörling, 81-92. Abingdon, UK: Routledge.
7. Askegaard, Soren, Eric J. Arnould, and Dannie Kjeldgaard (2005). " Postassimilationist Ethnic Consumer Research: Qualifications and Extensions." Journal of Consumer Research, 32 (1): 160-170.
8. Aspinall, Peter J. (2003). " The Conceptualisation and Categorisation of Mixed Race/Ethnicity in Britain and North America: Identity Options and the Role of the State." International Journal of Intercultural Relations, 27 (3): 269-296.
9. Balabanis, George, and Adamantios Diamantopoulos (2008). " Brand Origin Identification by Consumers: A Classification Perspective." Journal of International Marketing, 16 (1): 39-71.
10. Bardhi, Fleura, Giana M. Eckhardt, and Eric J. Arnould (2012). " Liquid Relationships to Possessions." Journal of Consumer Research, 13 (2): 133-157. doi:10.1086/664037.
11. Batra, Rajeev, Venkatram Ramaswamy, Dana L. Alden, Jan-Benedict E. M. Steenkamp, and S. Ramachander (2000). " Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries." Journal of Consumer Psychology (Lawrence Erlbaum Associates), 9 (2): 83-95.
12. Bauman, Zygmunt (2000). Liquid Modernity, Cambridge: Polity Press in Association with Balckwell Publishers Ltd.
13. Beck, Ulrich (2000). What Is Globalization?, Cambridge: Polity Press.
14. Berry, John W. (1980). " Acculturation as Varieties of Adaptation." In Acculturation: Theory Models and Some New Findings, edited by Amado M. Padilla, 9-25. Boulder, CO: Westview.
15. Berry, John W. (2006). " Mutual Attitudes among Immigrants and Ethnocultural Groups in Canada." International Journal of Intercultural Relations, 30 (6): 719-734.
16. Cannon, Hugh M., and Attila Yaprak (2002). " Will the Real-World Citizen Please Stand Up! The Many Faces of Cosmopolitan Consumer Behavior." Journal of International Marketing, 10 (4): 30-52.
17. Cayla, Julien, and Eric J. Arnould (2008). " A Cultural Approach to Branding in the Global Marketplace." Journal of International Marketing, 16 (4): 86-112.
18. Cayla, Julien, and Giana M. Eckhardt (2008). " Asian Brands and the Shaping of a Transnational Imagined Community." Journal of Consumer Research, 35 (2): 216-230.
19. Chao, Paul (2001). " The Moderating Effects of Country of Assembly, Country of Parts, and Country of Design on Hybrid Product Evaluations." Journal of Advertising, 30 (4): 67-81.
20. Chattalas, Michael, Thomas Kramer, and Hirokazu Takada (2008). " The Impact of National Stereotypes on the Country of Origin Effect." International Marketing Review, 25 (1): 54-74.
21. Cleveland, Mark, and Michel Laroche (2007). " Acculturation to the Global Consumer Culture: Scale Development and Research Paradigm." Journal of Business Research, 60 (3): 249-259.
22. Craig, Samuel C., and Susan P. Douglas (2006). " Beyond National Culture: Implications of Cultural Dynamics for Consumer Research." International Marketing Review, 23 (3): 322-342.
23. Cuellar, Israel, Bill Arnold, and Roberto Maldonado (1995). " Acculturation Rating Scale for Mexican Americans-II: A Revision of the Original ARSMA Scale." Hispanic Journal of Behavioral Sciences, 17 (3): 275-304.
24. D'Andrea, Anthony. 2007. Global Nomads. Techno and New Age as Transnational Countercultures in Ibiza and Goa. Abingdon: Routledge.
25. Druckman, Daniel (1994). " Nationalism, Patriotism, and Group Loyalty: A Social Psychological Perspective." International Studies Quarterly, 38 (2): 43-68.
26. Eckhardt, Giana M., and Humaira Mahi (2004). " The Role of Consumer Agency in the Globalization Process in Emerging Markets." Journal of Macromarketing, 24 (2): 136-146.
27. Elliott, Richard, and Kritsadarat Wattanasuwan (1998). " Brands as Symbolic Resources for the Construction of Identity." International Journal of Advertising, 17 (2): 131-44.
28. Frank, Dana (1999). Buy American: The Untold Story of Economic Nationalism, Boston, MA: Beacon Press.
29. Frey, William H. 2009. "Mixed Race Marriages." The Milken Institute Review, Second Quarter (April 2009): 5-7.
30. Guzman, Francisco, and Audhesh K. Paswan (2009). " Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries." Journal of International Marketing, 17 (3): 71-86.
31. Han, C. Min. (1988). " The Role of Consumer Patriotism in the Choice of Domestic Versus Foreign Products." Journal of Advertising Research, 28 (3): 25-31.
32. Hannerz, Ulf (1992). Cultural Complexity: Studies in the Social Organization of Meaning, New York: Columbia University Press.
33. Hannerz, Ulf (1996). Transnational Connections. Culture, People, Places, London: Routledge.
34. Haub, Carl. 2008. "U.S. Population Could Reach 438 Million by 2050, and Immigration Is Key." http://www.prb.org/Articles/2008/pewprojections.aspx.
35. Hermans, Huber J. M., and Harry J. G. Kempen (1998). " Moving Cultures: The Perilous Problems of Cultural Dichotomies in a Globalizing Society." American Psychologist, 53 (10): 1111-1120.
36. Holliday, Adrian (2010). " Complexity in Cultural Identity." Language & Intercultural Communication, 10 (2): 165-177.
37. Hsieh, Ming-Huei, and Andrew Lindridge (2005). " Universal Appeals with Local Specifications." Journal of Product & Brand Management, 14 (1): 14-28.
38. Insch, Gary S., and J. Brad McBride (2004). " The Impact of Country-of-Origin Cues on Consumer Perceptions of Product Quality: A Binational Test of the Decomposed Country-of-Origin Construct." Journal of Business Research, 57 (3): 256-265.
39. Iwabuchi, Koichi (2002). " From Western Gaze to Global Gaze." In Global Culture: Media, Arts, Policy and Globalization, Diane Crane, Nobuko Kawashima and Kenichi I. Kawasaki, 256-270. London: Routledge.
40. Jamal, Ahmad (2003). " Marketing in a Multicultural World: The Interplay of Marketing, Ethnicity and Consumption." European Journal of Marketing, 37 (11/12): 1599-1620.
41. Jameson, Daphne A. (2007). " Reconceptualizing Cultural Identity and Its Role in Intercultural Business Communication." Journal of Business Communication, 44 (3): 199-235.
42. Jiménez, Tomas R. (2010). " Affiliative Ethnic Identity: A More Elastic Link Between Ethnic Ancestry and Culture." Ethnic and Racial Studies, 33 (10): 1756-1775.
43. Josiassen, Alexander (2011). " Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Investigation in The Netherlands." Journal of Marketing, 75 (2): 124-140.
44. Keillor, Bruce D., and Hult, G. Thomas M. (1999). " A Five-Country Study of National Identity: Implications for International Marketing Research and Practice." International Marketing Review, 16 (1): 65-84.
45. Keller, Kevin L. (1993). " Conceptualizing, Measuring, Managing Customer-Based Brand Equity." Journal of Marketing, 57 (1): 1-22.
46. Keller, Kevin L. (2003). " Brand Synthesis: The Multidimensionality of Brand Knowledge." Journal of Consumer Research, 29 (4): 595-600.
47. Kent, Donald P., and Robert G. Burnight (1951). " Group Centrism in Complex Societies." American Journal of Sociology, 57 (3): 256-259.
48. Kjeldgaard, Dannie, and Soren Askegaard (2006). " The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference." Journal of Consumer Research, 33 (2): 231-47.
49. Kjeldgaard, Dannie, and Jacob Ostberg (2007). " Coffee Grounds and the Global Cup: Glocal Consumer Culture in Scandinavia." Consumption, Markets & Culture, 10 (2): 175-187.
50. Klein, Jill G., Richard Ettenson, and Marlene D. Morris (1998). " The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China." Journal of Marketing, 62 (1): 89-100.
51. Kleine, Robert E.III, and Kleine, Susane S. (2000). " Consumption and Self-Schema Changes Throughout the Identity Project Life Cycle." Advances in Consumer Research, 27 (1): 279-285.
52. Korff, Ruediger (2003). " Local Enclosures of Globalization. The Power of Locality." Dialectical Anthropology, 27 (1): 1-18.
53. Kosterman, Rick, and Seymour Feshbach (1989). " Toward a Measure of Patriotic and Nationalistic Attitudes." Political Psychology, 10 (2): 257-274.
54. Lau-Gesk, Loraine G. (2003). " Activating Culture Through Persuasion Appeals: An Examination of the Bicultural Consumer." Journal of Consumer Psychology, 13 (3): 301
55. Leclerc, France, Bernd H. Schmitt, and Laurett Dube (1994). " Foreign Branding and Its Effects on Product Perceptions and Attitudes." Journal of Marketing Research, 31 (2): 263-270.
56. Lerman, Dawn, Rachel Maldonado, and David Luna (2009). " A Theory-Based Measure of Acculturation: The Shortened Cultural Life Style Inventory." Journal of Business Research, 62 (4): 399-406.
57. Leung, Kwok, Rabi S. Bhagat, Nancy R. Buchan, Miriam Erez, and Cristina B. Gibson (2005). " Culture and International Business: Recent Advances and Their Implications for Future Research." Journal of International Business Studies, 36 (4): 357-378.
58. Lim, Kerry, and Aron O'Cass (2001). " Consumer Brand Classifications: An Assessment of Culture-of-Origin Versus Country-of-Origin." Journal of Product & Brand Management, 10 (2): 120-137.
59. Luedicke, Marius K. (2011). " Consumer Acculturation Theory: (Crossing) Conceptual Boundaries." Consumption, Markets & Culture, 14 (3): 223-244.
60. Luna, David, and Laura A. Peracchio (2005). " Advertising to Bilingual Consumers: The Impact of Code-Switching on Persuasion." Journal of Consumer Research, 31 (4): 760-765.
61. McCracken, Grant (1990). Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities, Indianapolis: Indiana University Press.
62. Mikhailitchenko, Andrey, Rajshekhar G. Javalgi, Galina Mikhailitchenko, and Michel Laroche. 2009. "Cross-Cultural Advertising Communication: Visual Imagery, Brand Familiarity, and Brand Recall." Journal of Business Research 62 (10): 931-938.
63. Mueller, Rene D., Amanda J. Broderick, and Eva Kipnis. 2009. Consumer Xenocentrism: An Alternative Explanation for Foreign Product Bias. Charleston: College and University of Charleston. Unpublished Working Paper.
64. Nakata, Cheryl C. (2003). " Culture Theory in International Marketing: An Ontological and Epistemological Examination." In Handbook of Research in International Marketing, edited by Subhash C. Jain, 428-469. Cheltenham, UK: Edward Edgar Publishing Ltd.
65. Oberecker, Eva M., Petra Riefler, and Adamantios Diamantopoulos (2008). " The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda." Journal of International Marketing, 16 (3): 23-56.
66. Oswald, Laura R. (1999). " Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants." Journal of Consumer Research, 25 (4): 303-318.
67. Oxford Dictionaries. 2010. "Oxford University Press." http://oxforddictionaries.com/view/entry/m_en_gb0309920.
68. Özsomer, Aysegul, and Selin Altaras (2008). " Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework." Journal of International Marketing, 16 (4): 1-28.
69. Parsons, Talcott (1951). The Social System, London: Routledge.
70. Pecotich, Anthony, and Steven Ward (2007). " Global Branding, Country of Origin and Expertise." International Marketing Review, 24 (3): 271-296.
71. Penaloza, Lisa N. (1989). " Immigrant Consumer Acculturation." Advances in Consumer Research, 16 (1): 110-118.
72. Pharr, Julie M. (2005). " Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?." Journal of Marketing Theory & Practice, 13 (4): 34-45.
73. Phinney, Jean S. (2005). " Ethnic Identity in Late Modern Times: A Response to Rattansi and Phoenix." Identity, 5 (2): 187-194.
74. Redfield, Robert, Ralph Linton, and Melville J. Herskovits (1936). " Memorandum for the Study of Acculturation." American Anthropologist, 38 (1): 149-152.
75. Reed, Americus II (2002). " Social Identity as a Useful Perspective for Self-Concept-Based Consumer Research." Psychology & Marketing, 19 (3): 235-266.
76. Robinson, William I. (2001). " Social Theory and Globalization: The Rize of a Transnational State." Theory and Society, 30 (2): 157-200.
77. Roth, Katharina P., and Adamantios Diamantopoulos (2009). " Advancing the Country Image Construct." Journal of Business Research, 62 (7): 726-740.
78. Roudometof, Victor (2005). " Transnationalism, Cosmopolitanism and Glocalization." Current Sociology, 53 (1): 113-135.
79. Sampson, Donald L., and Howard P. Smith. 1957. "A Scale to Measure World-Minded Attitudes." Journal of Social Psychology; Political, Racial and Differential Psychology 45: 99-106.
80. Schroeder, Jonathan E. (2009). " The Cultural Codes of Branding." Marketing Theory, 9 (1): 123-126.
81. Sekhon, Yasmin K., and Isabelle Szmigin (2009). " The Bicultural Value System." International Journal of Market Research, 51 (6): 751-771.
82. Shankarmahesh, Mahesh N. (2006). " Consumer Ethnocentrism: An Integrative Review of Its Antecedents and Consequences." International Marketing Review, 23 (2): 146-172.
83. Sharma, Subhash, Terence A. Shimp, and Shin Jeongshin (1995). " Consumer Ethnocentrism: A Test of Antecedents and Moderators." Journal of the Academy of Marketing Science, 23 (1): 26-37.
84. Shimp, Terence A., and Subhash Sharma (1987). " Consumer Ethnocentrism: Construction and Validation of the CETSCALE." Journal of Marketing Research, 24 (3): 280-289.
85. Srinivasan, Narasimhan, Subhash C. Jain, and Kiranjit Sikand (2004). " An Experimental Study of Two Dimensions of Country-of-Origin (Manufacturing Country and Branding Country) Using Intrinsic and Extrinsic Cues." International Business Review, 13 (1): 65-82.
86. Steenkamp, Jan-Benedict E. M., Rajeev Batra, and Dana L. Alden (2003). " How Perceived Brand Globalness Creates Brand Value." Journal of International Business Studies, 34 (1): 53-65.
87. Steenkamp, Jan-Benedict E. M., and Martin G. De Jong (2010). " A Global Investigation Constellation of Consumer Attitudes Toward Global and Local Products." Journal of Marketing, 74 (6): 18-40.
88. Strizhakova, Yuliya, Robin A. Coulter, and Linda L. Price. 2008. "Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries." Journal of International Marketing 16 (4): 57-85.
89. Supphellen, Magne, and Kjell Gronhaug (2003). " Building Foreign Brand Personalities in Russia: The Moderating Effect of Consumer Ethnocentrism." International Journal of Advertising, 22 (2): 203-226.
90. Varman, Rohit, and Janeen A. Costa (2013). " Underdeveloped Other in Country-of-Origin Theory and Practices." Consumption Markets & Culture, doi:10.1080/10253866.2012.668366.
91. Verlegh, Peeter W. J. (1999). " Ingroups, Outgroups and Stereotyping: Consumer Behavior and Social Identity Theory." Advances in Consumer Research, 26 (1): 162-164.
92. Vida, Irena, and Ann Fairhurst (1999). " Factors Underlying the Phenomenon of Consumer Ethnocentricity: Evidence from Four Central European Countries." International Review of Retail, Distribution & Consumer Research, 9 (4): 321-337.
93. Wamwara-Mbugua, L. Waikiuru, T. Bettina Cornwell, and Gregory Boller (2008). " Triple Acculturation: The role of African Americans in the Consumer Acculturation of Kenyan Immigrants." Journal of Business Research, 61 (2): 83-90.
94. Waters, Mary C. 2008. Comparing Immigrant Integration in Britain and the US. Cambridge, MA: Harvard University. Paper prepared for the Harvard Manchester Initiative on Social Change.
95. Wilk, Richard R. (1995). " Learning to be Local in Belize: Global Systems of Common Difference." In Worlds Apart: Modernity Through the Prism of the Local, edited by Daniel Miller, 110-133. London: Routledge.
96. Wimmer, Andrea, and Nina Glick Schiller (2002). " Methodological Nationalism and Beyond: Nation State Building, Migration and the Social Sciences." Global Networks, 2 (4): 301
97. Witkowski, Terrence H. (2005). " Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide." Journal of Public Policy & Marketing, 24 (1): 7-23.
98. Wohland, Pia, Phil Rees, Paul Norman, Peter Boden, and Martyna Jasinska. 2010. "Ethnic Population Projections for the UK and Local Areas 2001-2051." Working paper 10/02. University of Leeds, UK. Accessed December 3, 2010. http://www.geog.leeds.ac.uk/fileadmin/downloads/school/research/projects/migrants/WP_ETH_POP_PROJECTIONS.pdf.
99. Yaprak, Attila (2008). " Culture Study in International Marketing: A Critical Review and Suggestions for Future Research." International Marketing Review, 25 (2): 215-229.
100. Zhang, Shi, and Bernd H. Schmitt (2001). " Creating Local Brands in Multilingual International Markets." Journal of Marketing Research, 38 (3): 313-325.