The cultural codes of branding

Marketing Theory

Volumn 9, Issue 1, 2009, Pages 123-126

  Schroeder, Jonathan E ^a,b  

^a UNIVERSITY OF EXETER   (United Kingdom)

^b UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

Author keywords

Brand culture; Branding; Cultural processes; Value creation

Indexed keywords

EID: 61849184838     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593108100067     Document Type: Article

References (15)

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15. Schroeder, J.E. and Salzer-M ¶rling, M. (eds) (2006) Brand Culture. London: Routledge.