Brand origin identification by consumers: A classification perspective

Journal of International Marketing

Volumn 16, Issue 1, 2008, Pages 39-71

  Balabanis, George ^a   Diamantopoulos, Adamantios ^b  

^a CITY UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF VIENNA   (Austria)

Author keywords

Brand associations; Classification theory; Consumer behavior; Country of origin

Indexed keywords

EID: 41149152355     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.16.1.39     Document Type: Review

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