Triple acculturation: The role of African Americans in the consumer acculturation of Kenyan immigrants

Journal of Business Research

Volumn 61, Issue 2, 2008, Pages 83-90

  Wamwara Mbugua, L Wakiuru ^a   Cornwell, T Bettina ^b   Boller, Gregory ^c  

^a WRIGHT STATE UNIVERSITY   (United States)

^b UNIVERSITY OF QUEENSLAND   (Australia)

^c UNIVERSITY OF MEMPHIS   (United States)

Author keywords

African; Consumer acculturation; Immigrant adaptation; Subcultural

Indexed keywords

EID: 37549057295     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.04.011     Document Type: Article

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