The impact of national stereotypes on the country of origin effect: A conceptual framework

International Marketing Review

Volumn 25, Issue 1, 2008, Pages 54-74

  Chattalas, Michael ^a   Kramer, Thomas ^b   Takada, Hirokazu ^b  

^a FORDHAM UNIVERSITY   (United States)

^b CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Country of origin; Marketing strategy; National cultures; National standards; Product image

Indexed keywords

EID: 40249112246     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330810851881     Document Type: Article

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