Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture

Journal of Marketing

Volumn 63, Issue 1, 1999, Pages 75-87

  Alden, Dana L ^a   Steenkamp, Jan Benedict E M ^b   Batra, Rajeev ^b  

^a UNIVERSITY OF HAWAII   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033481263     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1252002     Document Type: Article

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