Activating Culture through Persuasion Appeals: An Examination of the Bicultural Consumer

Journal of Consumer Psychology

Volumn 13, Issue 3, 2003, Pages 301-315

  Lau Gesk, Loraine G ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141528538     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/S15327663JCP1303_11     Document Type: Article

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