Universal appeals with local specifications

Journal of Product and Brand Management

Volumn 14, Issue 1, 2005, Pages 14-28

  Hsieh, Ming Huei ^a   Lindridge, Andrew ^b  

^a YUAN ZE UNIVERSITY   (Taiwan)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Automotive industry; Brand image

Indexed keywords

EID: 19944405096     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510583716     Document Type: Article

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