Culture study in international marketing: A critical review and suggestions for future research

International Marketing Review

Volumn 25, Issue 2, 2008, Pages 215-229

  Yaprak, Attila ^a  

^a WAYNE STATE UNIVERSITY   (United States)

Author keywords

Cultural studies; International marketing; Marketing

Indexed keywords

EID: 43449122447     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330810866290     Document Type: Article

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