Acculturaton to the global consumer culture: Scale development and research paradigm

Journal of Business Research

Volumn 60, Issue 3, 2007, Pages 249-259

  Cleveland, Mark ^a   Laroche, Michel ^b  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b John Molson School of Business   (Canada)

Author keywords

Acculturation; Consumer behavior; Globalization; Scale development

Indexed keywords

EID: 33846696350     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.11.006     Document Type: Article

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