Advertising to bilingual consumers: The impact of code-switching on persuasion

Journal of Consumer Research

Volumn 31, Issue 4, 2005, Pages 760-765

  Luna, David ^a   Peracchio, Laura A ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 17044379867     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/426609     Document Type: Article

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