The moderating effects of country of assembly, country of parts, and country ofdesign on hybrid product evaluations

Journal of Advertising

Volumn 30, Issue 4, 2001, Pages 67-81

  Chao, Paul ^a  

^a UNIVERSITY OF NORTHERN IOWA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039190014     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673652     Document Type: Article

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