Asian brands and the shaping of a transnational imagined community

Journal of Consumer Research

Volumn 35, Issue 2, 2008, Pages 216-230

  Cayla, Julien ^a   Eckhardt, Giana M ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b SUFFOLK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 47749084639     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/587629     Document Type: Article

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