Global branding, country of origin and expertise: An experimental evaluation

International Marketing Review

Volumn 24, Issue 3, 2007, Pages 271-296

  Pecotich, Anthony ^a   Ward, Steven ^b  

^a School of Economics and Commerce   (Australia)

^b MURDOCH UNIVERSITY   (Australia)

Author keywords

Brands; Country of origin; Customer satisfaction; International marketing; Marketing; Quality

Indexed keywords

EID: 34250012091     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710755294     Document Type: Article

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