The bicultural value system: Undertaking research among ethnic audiences

International Journal of Market Research

Volumn 51, Issue 6, 2009, Pages 751-771

  Sekhon, Yasmin Kaur ^a   Szmigin, Isabelle ^b  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 72449162207     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/S1470785309200955     Document Type: Article

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