Marketing in a multicultural world: The interplay of marketing, ethnicity and consumption

European Journal of Marketing

Volumn 37, Issue 11-12, 2003, Pages 1599-1620

  Jamal, Ahmad ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Consumption; Ethnic minorities; Marketing; United Kingdom

Indexed keywords

EID: 85135317384     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310495375     Document Type: Article

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