Consumer disidentification and its effects on domestic product purchases: An empirical investigation in the Netherlands

Journal of Marketing

Volumn 75, Issue 2, 2011, Pages 124-140

  Josiassen, Alexander ^a  

^a VICTORIA UNIVERSITY   (Australia)

Author keywords

Acculturation; Animosity; Attraction; Consumer affinity; Consumer disidentification; Consumer ethnocentrism; Ethnic identification; Repulsion

Indexed keywords

EID: 79952349845     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.2.124     Document Type: Article

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