Global brand purchase likelihood: A critical synthesis and an integrated conceptual framework

Journal of International Marketing

Volumn 16, Issue 4, 2008, Pages 1-28

  Özsomer, Ayşegül ^a   Altaras, Selin ^a  

^a KOÇ UNIVERSITY   (Turkey)

Author keywords

Associative network memory model; Consumer culture theory; Global brand purchase likelihood; Perceived brand globalness; Signaling theory

Indexed keywords

EID: 58149247773     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.16.4.1     Document Type: Article

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