A global investigation into the constellation of consumer attitudes toward global and local products

Journal of Marketing

Volumn 74, Issue 6, 2010, Pages 18-40

  Steenkamp, Jan Benedict E M ^a   De Jong, Martijn G ^b  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Consumer culture; Global marketing; Global products; Local products; Values

Indexed keywords

EID: 78349263086     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.6.18     Document Type: Article

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